By David Brain
1. make (something) simpler or easier to do or understand.
A great British racing engineer once said his philosophy toward race car design was "simplify, then add lightness". That man was Colin Chapman, who founded Lotus and took the car company to great heights in the Formula One racing circuit.
I recently read this quote and got to thinking…race cars win races because they are perfectly adapted machines to their purpose - speed, agility and endurance. Likewise, enterprises win on the global racetrack of business by, similarly, adapting to their environments, partners and customers.
Colin Chapman's philosophy of 'Simplify' is not only a pioneering way to approach the nuances of race car design dynamics, it is also a perfect way to address the transformation of large, complex organizations. As for the, "…then add lightness", I think this can be construed to mean, "then build an organization that is a lean, nimble, adaptive organism, able to create wealth and positive customer experience, efficiently and effectively."
"Simplify, then add lightness"
Colin Chapman CBE, Founder of Lotus Cars
At Symphony, we have developed a framework that we affectionately refer to as our "SAVO™ Methodology". SAVO stands for Simplify, Automate, Virtualize and Orchestrate. It is our way of structuring the assessment, development, deployment and management of new ways of working. It is how we help enterprises "simplify, then add lightness."
This framework is built from nearly 70 years of combined experience our founding team brought to bear on the question, "how do we help our clients harness new techniques and truly transform, using 'Future of Work' technologies." The very first step in our answer to this question is 'Simplify'. It is where we redesign and standardize processes to remove waste, improve customer and employee experience, and increase effectiveness.
It is our experience that service delivery often struggles because not enough attention is paid to process simplification before embarking on large projects. This oversight can be because stakeholders do not see the value, or resistance to change is a barrier, or simply (no pun intended) people want to just move on to work migration or system implementation. However, too often we have seen that not spending time on the fundamentals up front creates larger problems in the long run. Perhaps this is part of the reason so few BPO customers are happy with the services they are receiving.
It is our belief that a solid foundation begins with a Simple foundation. Strip out unnecessary complexity, challenge all preconceptions and never accept momentum as a reason to keep traveling down the same path. This is, of course, quite a challenge to achieve. But if winning races was easy, everyone would be doing it. If there can be a focus on Simplifying the current state, enterprises can pull ahead of competition, differentiate in the eyes of their customers and stabilize in times of volatility. All this because they will have better transformed and reconfigured processes, better analytics for operations and growth, and be able to better apply automation and other inspired service delivery models.
Whether your goal is to win races or win at the game of growth, revenue and customer experience - 'Simplify' is where your journey should begin.